Howdy! 

I’m a design leader based between NYC and the Hudson Valley, focused on building brands through identity, product, and creative direction. My work blends visual clarity with strategic thinking — creating systems that help brands show up consistently and meaningfully across touchpoints.

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I grew up spellbound by MTV, fascinated by how artists told stories through visuals, styling, and tone as much as the music itself. It was my first real introduction to brand identity: every detail working together to create something bigger than the sum of its parts.

 

That obsession led me into fashion, where I learned how to translate ideas into real-world outcomes — building collections, collaborating with cross-functional and global teams, and balancing creative vision with timelines, budgets, and production realities.

 

Over time, my work expanded beyond product into brand creative and identity. Today, I enjoy shaping brand DNA and translating strategy into tangible expressions — from product and campaigns to visual systems and omni-channel storytelling.

 

I do my best work in environments built on trust, curiosity, and collaboration. I believe strong brands are made when teams align around a clear point of view — and that a little humor and openness go a long way in getting there.

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Looking for a creative partner to bring your brand to life? Let’s make something meaningful together.