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Brand Campaign
& Product Storytelling
I lead brand campaigns and product storytelling that connect vision to real-world execution. From photoshoots and campaigns to e-commerce, sales tools, and email, my focus is on creating cohesive narratives that bring products to life and feel consistent, intentional, and customer-focused across channels.
Photoshoot Direction
I lead photoshoots from concept through execution, shaping visual direction across location scouting, model selection, styling, and shot lists. I’m closely involved in the edit as well — selecting final imagery and ensuring each shoot supports both brand storytelling and product clarity.
E-Commerce & Social Content
I develop e-commerce and social content that balances brand storytelling with clarity and conversion. This includes product pages, on-model imagery, and social assets designed to feel cohesive with the broader brand while supporting discovery and decision-making.
Product Editorial, Catalog &
B2B Sales Tools
I create product-led storytelling for catalogs and B2B sales tools, translating seasonal direction and brand DNA into clear, compelling narratives that support wholesale partners and internal sales teams.
Email Marketing Creative
I design email creative that extends brand storytelling into the customer lifecycle, using strong visual systems and messaging to support launches, campaigns, and retention across touchpoints.
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