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Brand Identity, Visual Systems,
& Digital Design
I build brand identities and visual systems that bring clarity and consistency to how brands show up. My work spans logo design, typography, color palettes, and visual motifs — paired with a clear tone of voice — to create flexible systems that scale across digital and brand touchpoints.
Open Current
Open Current is a conceptual brand project exploring how identity, typography, color palette, and visual motifs can work together to define a clear point of view. I developed the logo, visual system, and tone of voice as an exercise in building a flexible brand foundation that could translate across digital, content, and future expressions.
All The Things
All The Things is a brand identity and digital foundation created for a personal coaching service. The brief called for a distinctly 60s–70s-inspired, funky vibe, which I translated through logo design, typography, color palette, and visual motifs. Paired with a clear, approachable tone of voice, the system was designed to feel expressive, cohesive, and easy to apply as the business grows
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