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Concept
Creative Direction
Location Scouting
Casting & Styling
Campaign Photoshoot
The Brief
Define the creative vision for seasonal campaign shoots and ensure the photography and video feels fresh while remaining unmistakably on-brand.
The Solution
I selected locations and models, styled looks, built detailed shot lists, and crafted inspiration decks that covered mood, poses, styling, hair, and makeup. Delivered cohesive campaigns that connected cleanly to broader brand and marketing goals. The campaign photos were backed by monthly in-studio e-commerce product shoots.
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