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Product Storytelling
Layout & Editorial
Copy & Messaging
Photo Direction
Product Editorial
& Lookbook Design
The Brief​​
Produce seasonal catalogs, lookbooks, and buyer materials that clearly communicate product stories and priorities.
The Solution​
I partnered with the Product and Sales teams to plan studio shoots, highlight key categories, and translate seasonal strategy into sharp layouts and messaging. The work balanced storytelling with the detailed information buyers and customers rely on.
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